This Is What Diet Recipes Were Like In The 1970s (2024)

Molded asparagus salad, anyone? Via Candyboots, where you can see these recipe cards with their original captions by Wendy McClure.

by Hilary MitchellBuzzFeed Contributor

When writer Wendy McClure, of the site Candyboots, stumbled upon a set of 1970s diet cards, she couldn't stop laughing.

This Is What Diet Recipes Were Like In The 1970s (5)

Wendy McClure

Wendy explained: "When I found the card for the "Rosy Perfection Salad" I Iaughed so hard I started coughing. I waved the card at my mom, who just rolled her eyes. "Can I please have these?" I begged. "What do you want them for?" she asked. "To cook?" "No," I said."

Instead of cooking the recipes (and why would she? Why would anyone?), she made them into a book.

This Is What Diet Recipes Were Like In The 1970s (6)

Wendy McClure / Via amazon.co.uk

Wendy said: "These cards mystify me. None of them have calorie information of any kind, and in some instances it's hard to tell what's dietetic about the recipes at all, except that they're unspeakably grim. And yet also, completely insane."

Here are 21 of the 'best' diet cards from her collection.

1. Molded Asparagus Salad.

This Is What Diet Recipes Were Like In The 1970s (7)

Wendy McClure

"In a small saucepan, sprinkle gelatin over 1/2 cup tomato juice. Stir over low heat until gelatin dissolves. Stir in remaining tomato juice, vinegar, sweetener, salt and hot sauce. Chill until syrupy. Fold in asparagus." Mmm, syrupy asparagus jelly.

2. Chilled Celery Log.

This Is What Diet Recipes Were Like In The 1970s (8)

Wendy McClure

This recipe for a stuffed, chilled celery 'log' invites you to mash a cauliflower, stir in some chopped green pepper, insert the mixture into some celery and then refrigerate for 45 minutes before slicing. Delicious.

3. Frankfurter Spectacular.

This Is What Diet Recipes Were Like In The 1970s (9)

Wendy McClure

Yes, this really is a mixture of frankfurters, pineapple, onion and carrot. To give the dish a particularly jaunty air, you're encouraged to staple the frankfurters onto the pineapple core before serving.

4. Fluffy Mackerel Pudding.

This Is What Diet Recipes Were Like In The 1970s (10)

Wendy McClure

Do you have dehydrated onion, mackerel, egg and a green pepper in your house? You do? Then you have everything you need to make this delightful pudding. Simply mash everything up, bake the fish-gloop in the oven and top with sliced egg.

5. Crown Roast of Frankfurters.

This Is What Diet Recipes Were Like In The 1970s (11)

Wendy McClure

This meaty crown filled with shredded cabbage is definitely a dish fit for a king, as long as said king doesn't have eyes or taste buds.

6. Broiled Appleburgers.

This Is What Diet Recipes Were Like In The 1970s (12)

Wendy McClure

These burgers are made with actual beef (rather than mackerel, gelatin or frankfurters), but instead of frying them you're asked to 'broil them on a rack' then serve them with apple because whoever made these cards hates people.

7. Peach Melba.

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Wendy McClure

This dish looks almost normal (if you ignore the ceramic cheetah, that is), but when you check the recipe you find that the cherry-like objects are actually made from diet soda mixed with gelatin. Argh.

8. Stuffed Lettuce Wedges.

This Is What Diet Recipes Were Like In The 1970s (14)

Wendy McClure

"What are they stuffed with?" I hear you cry. Why, cottage cheese, of course! The most disappointing of all the cheeses.

9. Spinach And Egg Mold.

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Wendy McClure

These diet cards were clearly sponsored by a gelatin manufacturer: it's in everything. This recipe combines gelatin, egg, cottage cheese and spinach to make a radish-topped horror jelly that will haunt your nightmares for years to come.

10. Jellied Tomato Refresher.

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Wendy McClure

This crime scene of a meal is basically a jellified Bloody Mary without the vodka, decorated with bits of green pepper and served in brandy glasses. WHY?

11. Inspiration Soup.

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Wendy McClure

The only thing inspiring about this watery tomato, beansprout, asparagus and green bean soup is the jaunty napkins. The candles are quite nice too.

12. Cucumber 'Cream' Salad.

This Is What Diet Recipes Were Like In The 1970s (18)

Wendy McClure

Bet you can't guess what the 'cream' is in this dish. No, it's not that: don't be disgusting. It's cottage cheese, of course! Everything is cottage cheese!

13. Perfect Pizza Lunch.

This Is What Diet Recipes Were Like In The 1970s (19)

Wendy McClure

There is nothing perfect about this. Nothing at all.

14. Frozen Cheese Salad.

This Is What Diet Recipes Were Like In The 1970s (20)

Wendy McClure

"So you want me to mix cottage cheese with blue cheese, freeze it and then serve with brocolli?" "Yes." "Can I at least cook the brocolli?" "No."

15. Liver Pâté En Masque.

This Is What Diet Recipes Were Like In The 1970s (21)

Wendy McClure

This mixture of liver, gelatin and green beans with a delicious grey 'glaze' is the colour of sadness.

16. Fish With "Butter" Sauce.

This Is What Diet Recipes Were Like In The 1970s (22)

Wendy McClure

The sauce in this dish is made from something called 'diet margarine'. Nope.

17. Snacks On A Stick.

This Is What Diet Recipes Were Like In The 1970s (23)

Wendy McClure

What was that? You thought this was chocolate ice cream? Don't be silly. These 'sticksnacks' are actually made from coffee mixed with- you guessed it- gelatin.

18. Fruit And Cheese Mold.

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Wendy McClure

This recipe combines cottage cheese with orange flavoured diet soda and - of course- gelatin to create this monstrous, lettuce fringed ring. Kill it with fire.

19. Lettuce Potage.

This Is What Diet Recipes Were Like In The 1970s (25)

Wendy McClure

Spoiler alert: this is just hot, blended lettuce.

20. Fish "Tacos".

This Is What Diet Recipes Were Like In The 1970s (26)

Wendy McClure

Because all the very finest Mexican food is made from shredded cabbage, bits of cod and a piece of wholemeal toast.

21. Madrilène-Cheese Salad.

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Wendy McClure

This recipe somehow manages to combine all of the misery of the previous 20 into one dish. The red stuff is jellied tomato juice and the white stuff is- of course- cottage cheese. It's served with lettuce, raw brocolli and a side order of tea towels.

After a while, Wendy's fans started to recreate some of the recipes at home. Here's the Chilled Celery Log:

This Is What Diet Recipes Were Like In The 1970s (28)

TheKarenD / Via Flickr: karen_d

The canoeist really adds a certain je ne sais quoi to the dish.

Molded Asparagus Salad:

This Is What Diet Recipes Were Like In The 1970s (29)

Miranda / Via Flickr: mirandala

Jesus would not have approved of this.

Fluffy Mackerel Pudding:

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Miranda / Via Flickr: mirandala

The horrified expression on that fish's face really does say it all.

Crown Roast of Frankfurters.

This Is What Diet Recipes Were Like In The 1970s (31)

Andrew Huff / Via Flickr: deadhorse

Last but by no means least, we have the pièce de résistance of these mind-bending recipe cards: the Crown Roast. Just look at the way it glistens in the light. Yum.

This Is What Diet Recipes Were Like In The 1970s (2024)

FAQs

What was the diet like in the 70s? ›

1970s. The 1970s marked the start of a reduction in our intake of vegetables. The average person ate a pound of red meat each week, compared to just over half of that today. Fruit juice arrived in the shops but only one in ten people consumed it regularly.

What was the low carb diet in the 1970s? ›

The Atkins diet is a low-carbohydrate fad diet devised by Robert Atkins in the 1970s, marketed with claims that carbohydrate restriction is crucial to weight loss and that the diet offered "a high calorie way to stay thin forever".

What is the best diet for people in their 70s? ›

Older adults' unique nutrition needs

Choose foods with little to no added sugar, saturated fats, and sodium. To get enough protein throughout the day and maintain muscle, try adding seafood, dairy, or fortified soy products along with beans, peas, and lentils to your meals.

What was the 70s hippie diet? ›

The cuisine that the counterculture took to in the late 1960s, and then helped introduce to the mainstream in the 1970s, embraced whole grains and legumes; organic, fresh vegetables; soy foods like tofu and tempeh; nutrition-boosters like wheat germ and sprouted grains; and flavors from Eastern European, Asian, and ...

What did people eat for breakfast in 1970? ›

People ate eggs, toast, bacon, sausage, cereal, milk, and juice. Breakfast bars and breakfast burritos weren't a thing then.

What was the meat substitute in the 1970s? ›

As of April 1973, the lab had identified three likely sources for making plant-based, meatless protein: canola (then known in Canada as rapeseed), sunflower seeds, and soybeans. "It is quite possible now to produce meat substitutes which smell and taste exactly like meat," De Man added.

What were diet drinks in the 70s? ›

For a time in the 1970s, Coca-Cola introduced six variety flavors of Tab (all of which were also sugar-free): Root Beer, Lemon-Lime, Ginger Ale, Black Cherry, Strawberry, and Orange. A caffeine-free version of the original Tab flavor was introduced in 1983, alongside caffeine-free versions of Coca-Cola and Diet co*ke.

What is the famous diet with no carbs? ›

Carnivore diet.

A carnivore diet is the most ketogenic because its carb content is extremely low, which is why it's sometimes called the "zero carb" diet. You only eat meat, poultry, eggs, fish, and dairy. The long list of foods not allowed includes all vegetables, fruit, grains, legumes, seeds, and nuts.

What was the 1970s high protein diet? ›

The Stillman diet is a high-protein, low-carbohydrate diet devised in 1967 by physician Irwin Maxwell Stillman (1896–1975). It focusses mostly on the complete avoidance of both fats and carbohydrates, and requires at least eight glasses of water to be consumed every day.

What was the food shock 1970s? ›

The global food crisis of 1972–74 was the result of unusually poor harvests in many of the world's major production areas. South Asia and Sub-Saharan Africa were particularly hard hit and needed to import basic foodstuffs to avert famine.

Were there less fat people in the 70s? ›

There was only a small rise (approximately 0.5%) in the prevalence of obesity among American adults in the years 1971–1974 to 1976–1980, but this was followed by a rapid rise that continued for at least 20 years.

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